Find what's actually broken.
Something's off in the metrics and nobody's sure why. I dig in, talk to your real users, and hand back a prioritised list of what to fix first — with sketches your engineers can ship next sprint.
5–8
Real users interviewed
2–3 wks
Typical timeline
P0/P1/P2
Prioritised findings
100%
Recorded & shareable
You probably need this if
Any of this sounds familiar?
Activation is leaking
Sign-ups are fine, but week-1 active users keep dropping. The funnel doesn't tell you why — users do.
Support is drowning
The same three tickets every week. Each one is a design problem in disguise — let's find which.
Stakeholders are guessing
Every roadmap meeting turns into opinion vs. opinion. Research turns it into evidence vs. evidence.
A redesign is coming
Before you redraw every screen, find out which ones actually need it — and which are quietly fine.
The engagement
Most products don't need a redesign — they need someone to honestly look at where users are getting stuck, why activation is leaking, and which screens are quietly costing you revenue.
I run a focused 2–3 week investigation: heuristic review, real user interviews, and analytics — ending with a ranked list of fixes and the sketches to ship them.
What you get
- Heuristic UX audit deck
- 5–8 moderated user interviews
- Usability testing sessions + recordings
- Prioritised findings (P0 / P1 / P2)
- Quick-win redesign sketches
- Impact-vs-effort matrix
- Recorded user clips for stakeholders
- 30-minute walkthrough call
Methods
Quant where it counts, qual where it matters.
Heuristic audits
Annotated screen-by-screen review against Nielsen, NN/g and product-specific patterns. No vague PDFs.
User interviews
5–8 moderated calls with your real users. Recordings, transcripts, and short clips you can share.
Usability testing
Task-based sessions on prototypes or live products — moderated or unmoderated via Maze / Useberry.
Analytics review
Funnels, heatmaps and session replays from your tools — Mixpanel, Amplitude, PostHog, Hotjar.
Surveys & in-product
Lightweight in-product or email surveys for quant signal to back the qualitative findings.
Prioritised fixes
Impact-vs-effort matrix plus quick-win sketches your engineers can ship inside the next sprint.
How I work
Four steps. 2–3 weeks.
Scope
Pick the flow or surface that hurts most — onboarding, checkout, dashboard. Define the metric we're trying to move.
Audit
Heuristic review against Nielsen, NN/g and product-specific patterns. Annotated screens, not vague PDFs.
Listen
Talk to real users. Recorded sessions, lightweight tasks, and short clips you can share with your team.
Prioritise
Findings ranked by impact vs. effort, with concrete redesign sketches for the top items so engineering can move.
What a finding looks like
No vague PDFs. Just things to ship.
Every finding is tagged P0 / P1 / P2, paired with the evidence (clip, screenshot, replay), and ends with the smallest fix that would move the metric.
Sign-up form rejects valid emails silently
3 of 6 users abandoned at the email field. Error state never rendered on iOS Safari.
Pricing page CTA hidden below fold on 13" MacBook
62% of session replays scrolled past it. Move above the feature grid.
Dashboard empty state has no next action
Users land, look confused, leave. Add a 'Connect your first source' CTA + sample data toggle.
Settings nav uses inconsistent labels
'Account', 'Profile' and 'Workspace' all overlap. Collapse to a single IA.
Toast notifications stack indefinitely
Minor visual issue but compounds on errors. Cap at 3 + collapse older.
Outcomes
What you walk away with.
- ●A clear, ranked list of what to fix — not a 60-slide deck nobody reads.
- ●Recorded user clips you can show to the team to settle product debates with evidence.
- ●Quick-win sketches your engineers can ship inside the next sprint.
- ●A shared understanding of who your users actually are, in their own words.
Research stack
Whatever your team already uses, I plug into.
“He understands the business well and breaks complex problems into small pieces. Since day one he showed his skills — from planning to constructing and developing wireframes. He jumped in and solved challenges very easily.”
Verified Upwork client · Startup UX engagement · 2021
FAQ
Questions clients ask.
Don't see yours? Email me — replies are fast and not from a template.
How long does an audit take?
Typically 2–3 weeks end to end, depending on whether we run user interviews or stop at the heuristic review.
Do you handle recruiting users?
Yes — either from your existing user base or via panel tools like User Interviews and Respondent. Scoped per project.
What if we don't have many users yet?
We can run usability tests with panel participants matched to your ICP. Won't replace real customer voice, but is great for pre-launch flows.
Will you redesign the broken screens too?
I include quick-win sketches for the top findings. A full redesign is a separate UI/UX engagement once we know what to fix.
Do you share recordings with stakeholders?
Yes — 60-second highlight clips, full session recordings, and a written report. Whatever the team will actually open.
Ready to find out what's actually going on?
Book a free 20-minute call. Tell me where it hurts — I'll tell you whether an audit is the right first move, or whether the answer is already in your analytics.