Case Study · Cryptocurrency Exchange Platform
Designing trust into every screen of a crypto exchange.
PixelVault is a cryptocurrency exchange and portfolio management platform for retail and semi-professional traders. We designed the full web platform — from the public marketing homepage through to the authenticated wallet dashboard — creating an interface that makes real-time financial data readable, actionable, and genuinely secure-feeling.
Client
PixelVault
Industry
Fintech · Cryptocurrency
Service
UI/UX · Dashboard Design
Platform
Web (Desktop-first)
Team
1 Product Designer · 1 UX Researcher
Timeline
5 months
Goal
Compete with Binance and Coinbase — but feel friendlier.
Match the depth experienced traders expect, while keeping the door open for users who are new to crypto and need a calmer first impression.
Challenge
Serve two audiences on every single screen.
Too sparse and pros bounce. Too dense and beginners flee. The hierarchy had to feel obvious to both — and trustworthy enough to hold real money.
Outcome
A platform that reads in seconds, not minutes.
Public marketing site plus full authenticated experience — portfolio, wallet, trading and market data — anchored by a confident purple action color.
15+
Page templates designed
2
User modes: public · authenticated
4
Core trading sections
Project Timeline
A 5-month build from IA to launch-ready trading flows.
01 · Month 1–2
Research & Information Architecture
02 · Month 2–3
Homepage & Marketing Pages
03 · Month 3–4
Authenticated Dashboard & Wallet
04 · Month 5
Trading Flows & Handoff
Section 1 · Homepage & Marketing
Converting trust into sign-ups.
The homepage makes its case in the first three words: 'A trusted and secure.' Below the headline, a live BTC / ETH / USDT / BNB price strip grounds the brand claim in real market data — proof that the platform is live, connected, and worth a sign-up.
- Trust signal anchored in the headline before features or pricing
- Live price ticker proves the platform is connected to real markets
- Three-pillar feature row: Portfolio · Vault · Trusted Platform
- One unmistakable purple CTA repeated throughout the journey
Trust Pillars
The most trusted cryptocurrency platform.
Portfolio Manager
Buy, sell and track popular digital currencies — all in one place.
Vault Protection
Funds stored with military-grade security and time-delayed withdrawals.
Real-time Markets
Live tickers, sparklines and clean price changes grounded in real market data.
Section 2 · Wallet Dashboard
Data at a glance, control at your fingertips.
The Wallet Overview is the operational core. Total balance in BTC with USD conversion and a privacy toggle sits at the top; an eight-column asset table lists every holding with APR, on-orders, available and total balances — every number scannable in seconds.
Sidebar simplicity
Three primary wallet actions — Overview, Buy, Sell — always accessible, never crowded.
Coin-led recognition
Official coloured logos for every asset turn the table into a glance-first interface.
Privacy by default
Show / Hide balance toggle lets the dashboard be safe to open in public spaces.
Section 3 · Navigation & IA
Getting traders where they need to go.
A dense top bar that experienced traders expect, with a clear hierarchy: active page in a purple pill, money-sensitive Wallet quick-access set apart in a white card, breadcrumbs to keep users oriented deep inside the platform.
01
Primary navigation
Left-side links cover every major surface of the platform.
02
Active state
Purple pill marks the current page without breaking the white canvas.
03
User controls
Assets, orders, currency and alerts on the right — close to the user's session.
04
Wallet quick-access
Money-sensitive destination set apart in a white card on the far right.
Design System
Purple, precision, and trust.
Purple as the primary action sits at the intersection of innovation and authority — less aggressive than red, more dynamic than blue. Grounded by clean white surfaces and high-contrast typography.
Primary Purple
#7C3AED
Positive Green
#22C55E
Negative Red
#EF4444
Surface Grey
#F5F5F7
Ink
#111111
Price ticker
Bitcoin
USD 53,260.20
Buttons
Primary CTA in purple; secondary in outlined near-black.
Typography
Bold headers,
monospace numbers.
Display weight for hierarchy. Numeric data set with a monospace-feel for easy scanning.
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