Case Study · 3-Year Journey · Global IT
Three years inside
the brand at Infosys.
100+ landing pages. The 2023 Sound of Opportunity brand campaign with 1.8M+ listens. The LGBTQIA+ Pride NFT drop. A seat on the team that designed the new Infosys.com. A 3-year journey, told one page at a time.
Client
Infosys (via NeoSoft)
Role
Senior UI/UX Designer
Industry
Global IT & Consulting
Scope
Landing pages · Brand · Web design system
Tenure
June 2023 — Present (3+ yrs)
Locations
Bengaluru · Pune (remote)
100+
Landing pages shipped end-to-end across 3 years
3+
Years embedded inside the Infosys core design team
1.8M+
Listens on the 2023 Sound of Opportunity campaign
1
Brand refresh — contributor to the new Infosys.com
The Brief
A 250,000-person company.
One designer's playbook.
On June 8, 2023 I joined Infosys as a Senior UI/UX Designer — technically through NeoSoft, practically as part of the in-house creative team from day one. The brief was simple: ship the pages that introduce Infosys to the world's biggest stages.
Over the next three years that became 100+ landing pages across brand campaigns, global events, diversity initiatives, and the newsroom system — plus a contributor seat on the team designing the new Infosys.com.
This case study isn't about three pages. It's about a journey — the first shipped piece (an NFT Pride drop), the breakout (Sound of Opportunity), and the rolling cadence of events pages that followed.
The Journey
From day one to year three.
01
Jun 2023 — Day One
Joined Infosys as Senior UI/UX Designer through NeoSoft. Embedded with the in-house creative team in week one — no vendor desk, just a seat at the table.
02
Jun 2023 — NFT Pride Drop
First shipped piece: the Limited Edition Pride Digital Collectibles landing page for the LGBTQIA+ community — bold editorial poster meets calendar-driven drop.
03
Late 2023 — Sound of Opportunity
Lead designer on the flagship 2023 brand campaign — a sound-waveform interactive that crossed 1.8M+ listens and became Infosys' brand statement for the year.
04
2024 — 2026
100+ landing pages: SAP Sapphire, Databricks Data + AI Summit, Cannes Lions, Pride, Foundation, and the events newsroom system. Core contributor to the new Infosys.com design language.
Four Pillars
What three years inside the brand looked like.
Global brand, one designer's voice
Every page sits inside Infosys' global brand — but each campaign needed its own register. SAP Sapphire reads enterprise. Cannes Lions reads creative. Pride reads bold. The system bent without breaking.
A landing page as an editorial object
100+ pages, none of them templates. Every event got its own type rhythm, hero composition and color story — built on the same component library and the same 1440 grid.
The Pride drop — a first that mattered
My first shipped page at Infosys was the NFT Pride collectibles drop for the LGBTQIA+ community. A magenta-to-purple landing page that turned a corporate D&I initiative into a community moment.
Sound of Opportunity — the breakout
The 2023 brand campaign. A literal waveform you could click to ring an opportunity bell — 1.8M+ listens. The page that took me from contributor to lead on Infosys' biggest landing moments.
Five from the hundred
Pages that defined the journey.
2023 · Brand Campaign
Sound of Opportunity
The flagship Infosys brand campaign — a waveform you could literally click to ring an opportunity bell, with a live counter that crossed 1.8 million listens. The page that defined my year.
View live page
2023 · D&I
Limited Edition Pride NFT Drop
My first shipped piece at Infosys. A magenta-to-violet landing page for the LGBTQIA+ Pride digital collectibles — calendar drop, FAQs, mint mechanics and an unapologetically bold hero.
View live page
2026 · Events
Infosys at Cannes Lions 2026
An editorial event page for Cannes Lions International Festival of Creativity — five 'Next New Ideas' cards, breakfast roundtables, the speaker grid and a curated booking flow.
View live page
2026 · Events
Infosys at Databricks Data + AI Summit
A dark-mode event page for the Topaz × Databricks partnership at Moscone Center — five key themes, four sessions, booth 203 directions and three live stat counters.
View live page
2026 · Events
Infosys at SAP Sapphire 2026
Madrid + Orlando dual-city event page — four-pillar narrative, client sessions, AI Showcase, customer advocacy carousel, blogs, press releases, and a five-year retrospective ribbon.
View live pageDesign Principles
The rules that shipped 100+ pages.
Treat the brand like a living organism
Infosys' new design language has rules — type scale, blue, generous whitespace, the gradient lexicon. Every page I shipped honoured them, then quietly stretched them for the campaign at hand.
Event pages earn the click in 5 seconds
Booth number, date, city, the speaker grid — all answered above the fold. Anyone scrolling a LinkedIn post should know whether the event is for them before they tap.
Hero imagery > stock illustration
Real venue shots, real product UI, real speakers. The new Infosys.com is photography-first — and every landing page I designed inside the system followed the same rule.
Designed for the core team, not as a vendor
I joined through NeoSoft, but was never treated like one. Reviews happened with the in-house leads. Decisions were shared. That trust is the reason 100+ pages shipped.
Brand Palette
Infosys blue, one warm accent, a calm navy.
Ink Navy
#0A1F44
Deep Blue
#003E7E
Infosys Blue
#007CC3
Paper
#FFFFFF
Soft
#F4F7FC
Accent
#E94B3C
Mute
#5B6B86
Year by year
The full three-year ride.
Jun 8, 2023
Day one at Infosys
Joined as Senior UI/UX Designer through NeoSoft. Onboarded straight into the in-house creative team — not parked at a vendor desk.
Jun 2023
NFT Pride drop ships
My first design at Infosys — the LGBTQIA+ Limited Edition Pride NFT collectibles landing page. Magenta, bold, unapologetic.
Q3 2023
Sound of Opportunity
Lead designer on the flagship brand campaign. An interactive waveform with a live ring-counter — 1.8M+ listens by year end.
2024
Trust earned, scope expanded
From landing pages into the brand system itself. Picked up on the team designing the new Infosys.com.
2025
The events factory
Sapphire, Davos, Cannes, Databricks, Pride, Foundation, Aster — designed back-to-back through the rolling events calendar.
2026
100+ pages shipped
Three years in. Still inside the core team, still shipping the pages that introduce Infosys to the world's biggest stages.
"I joined through NeoSoft as a vendor.
I was never treated like one.
That trust is the reason 100+ pages shipped."
— Chintan Thakur, Senior UI/UX Designer
Reflections
What three years inside Infosys taught me.
Sound of Opportunity crossed 1.8M+ listens — Infosys' most-engaged brand campaign page that year.
100+ landing pages shipped on the new Infosys.com design system, across SAP, Databricks, Cannes, Pride, Davos and Aster.
Contributed to the new Infosys.com — the global brand site refresh that the entire Infosys digital ecosystem now lives inside.
Three years in, and still treated as core team — not a vendor — by senior leadership. The reason the work kept getting bigger.
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